While it is easy to focus on the negotiation of the MSRP (also called sticker price), don't forget you can also negotiate your interest rate, trade-in and the other products that are available for sale, such as undercoating or an extended warranty.
What is the average discount from MSRP?
The average discount offered is about 4.3% of the sticker price, less than half what it was a year ago. These tips can help you find a deal if you're flexible about brand or model and are ready to act quickly.3 Sept 2021
How much will a dealer come down on a new car?
In the current inventory pinch, dealers are unlikely to come down much on the price of a vehicle. In July 2021, J.D. Power pegged the average discount on a new car at just 4.8% of MSRP, a record low, amid strained dealer supply.30 Aug 2021