Sylvie Shapiro and her friend Nicole Brooks were the entrepreneurs behind the app. They pitched Foot Fairy on Shark Tank in 2014. They went into the Tank seeking $75,000 in exchange for 15 percent equity. They ended up accepting an offer from Mark Cuban — $100,000 for 40 percent.2017-09-26
Is there an app to measure children's feet?
Using the RiteFit app, users take a photo of a child's foot while standing on a reference object, such as an 8.5-inch by 11-inch piece of paper. The app then accurately measures the foot's length and width, allowing parents to determine the correct shoe size.