Google Analytics isn't a necessary evil, but it's not enough for your website. You need more than just data, especially sampled data. Brian Massey with Conversion Sciences said it best in 2013: “The ability to make decisions based on data is powerful.
What are the key benefits of Google Analytics?
- Track Online Traffic.
- Understand User Behavior.
- Offline to Online Tracking.
- Data Reports And Customization.
- Improve Online Advertising With Marketing Analytics.
- Improve Search Engine Optimization And Content Marketing.
- Google Analytics Conversion Tracking.
- Find Your Target Audience.
What is Google Analytics used for?
Google Analytics is used to track website performance and collect visitor insights.
Is Google Analytics free to use?
Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee. That's a big price tag even if those features are really worth it.
Does every website use Google Analytics?
Google Analytics is the most popular website stats tool. More than 53% of all sites on the web track their visitors using Google Analytics. 84% of sites that do use a known analytics script use Google Analytics. It's the most popular third-party request on the web.Apr 8, 2020
How can Google Analytics help my website?
Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You'll be able to see what people are doing on your site after they click on an email you send them and beyond.
Is Google Analytics free or paid?
Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.
Is Google Analytics for beginners free?
The Google Analytics for Beginners course is free, and you'll need to join Google's Analytics Academy to start the lessons.