If any of the following applies to you, warming up your IP address may not be necessary: If you're on a shared IP address. In that case, all the people you share the IP address with have already done an ample job of keeping the IP address warm for you. If you're sending less than 50,000-100,000 emails a month.Jul 10, 2015
What is the purpose of the IP warmup?
The primary goal of an IP warmup is to ramp up your sending volume to your anticipated “normal” levels. You want the ISPs to learn your usual sending volumes so they can identify any suspicious behavior.
How do you warm up an IP address?
Warming up an IP address involves sending low volumes of email on your dedicated IP and then systematically increasing your email volume over a period of time. Doing so provides ISPs the opportunity to recognize, identify, and evaluate your sending practices before giving the green light to your entire email list.
What happens if IP address is shared?
When you send an email or visit a website, the IP address being shared is that of your local router — provided by your Internet Service Provider (ISP) — and not the individual address assigned to your computer.May 18, 2015
What is an IP domain warm up?
IP/domain warming is the process of methodically adding email volume to a new IP address, gradually, over several days or weeks. Gradually “warming” up the IP/domain establishes a positive sending reputation with mailbox providers.Mar 11, 2021
How long does it take to warm up a new domain?
Spend Sufficient Time Warming Up Warming up a new domain or email can take anywhere from 30 to 90 days. While we recommend 30 days as the minimum amount for warming up, the optimal amount we recommend is 90 days to ensure that the domain or email is properly warmed up.Apr 14, 2021
Is IP warming necessary?
IP warming is only needed if you are using your own dedicated IP address to send out email campaigns. Email marketing services such as Campaign Monitor or Mailchimp often send your emails along with many other service users emails from their own IP addresses.Oct 8, 2015
How do you find your SMTP server?
You can generally find your SMTP email server address in the account or settings section of your mail client. When you send an email, with SMTP host Gmail or AOL, the SMTP server processes your email, decides which server to send the message to, and relays the message to that server.Jul 17, 2019
How do you warm up an email?
The email warm up is a way you establish a reputation for a new email account and increase the email sending limit. The warmup process includes sending emails from a new email account, starting with a smaller number, and gradually increasing the number of emails each day.Feb 1, 2020
How do I warm up my domain?
Domain warming is the way you establish a sending reputation for a new domain, or a domain that has not been used to send email recently. The warm-up process involves sending email from the new domain starting with small volumes, and gradually increasing the volume of email each day or week according to a set schedule.