Hi, welcome to Glossier! Glossier, Inc. was founded in 2014 on the belief that beauty isn't built in a boardroom—it happens when you're a part of the process. We got our start with Into The Gloss, a beauty website devoted to people sharing the products they love, and our source for inspiration and information.
Who is the owner of Glossier?
Emily Weiss
How did Emily Weiss start Into The Gloss?
By the summer of 2010, Weiss—then a fashion assistant at Vogue—was relaxing on a Connecticut beach with her family when she dreamed up a beauty blog called Into the Gloss. Back at the office, in search of a sounding board, she asked Chen if she could have a word.
When did Into The Gloss start?
2012
Why was Into The Gloss so successful?
Glossier was successful online because it had built its brand around its personal, authentic connection with its customers. It applied this same principle to its retail locations. Rather than opening stores with the sole intention of selling product, Glossier was also creating spaces for its community to hang out.
How does Into The Gloss make money?
Into the Gloss, An Editorial Beauty Site, Raises $2M To Build Its Team. Into The Gloss founder and creative director Emily Weiss said that since site's founding it has been bootstrapped and profitable, mainly from advertising partnerships (the site runs both sidebar ads and sponsored content).
What is the top shelf into the gloss?
Aside from the often beauty-related content, the New York-based blog has created a series called, “The Top Shelf.” Inspired by the photos spread across platforms like Instagram, Into the Gloss interviews and photographs notable people and their bathrooms.Dec 9, 2019
Is Into the Gloss by Glossier?
The line is called Glossier. While it's informed by the former's content, it operates independently as a direct-to-consumer sister brand to Into the Gloss, founder and CEO Emily Weiss says.Oct 6, 2014
Glossier is #cancelled - here's which companies could benefit from the billion-dollar beauty brand's failure. A group of more than 50 anonymous former Glossier employees accused the billion-dollar beauty brand of mishandling racist incidents in the workplace.