Millie Bobby Brown has purchased a majority stake in her Gen Z cosmetic and skin-care brand Florence by Mills. Beach House Group, the brand incubator that helped develop and launch the line, has sold a majority of its equity stake to the Brown family.22 Dec 2020
Why did Millie Bobby Brown start Florence by Mills?
"Especially with the stressful life I live, it calms me down and that's what I wanted for Florence," Millie explains. As for the caffeine, well, she had no idea you could put it in beauty products. "Who knew?" she says. The fun, whale-shaped Swimming Under the Eye Gel Pads were the No.4 Sept 2019
What age is Florence by Mills for?
Florence by Mills is aimed at Gen Z—those aged 24 and under—as Brown felt there was a gap in the market for her age group, looking for eco-conscious beauty products to suit their skin type.20 Aug 2019
Who is the owner of Florence by Mills?
Millie Bobby Brown
How good are Florence by Mills products?
Florence by Mills Reviews The product with the most reviews is the Mind Glowing Peel Off Mask, which has earned an average rating of 4.8 out of 5 stars after more than 1,800 customer reviews. The positive reviews for the Mind Glowing Peel Off Mask mention that it's very easy to peel off and that it smells nice.9 Feb 2021
Why is Millie Bobby Brown's brand called Florence?
[I've] come into the space because there was a gap in the market for young people.” The name was inspired by her great-grandmother Florence.19 Feb 2021