- Use high quality product images.
- Show clear pricing.
- Create persuasive calls-to-action.
- Write informative product descriptions.
- Leverage social proof.
- Provide accurate product recommendations.
- Stay consistent!
What should a product page include?
- Feature image.
- Gallery or product photos.
- Product overview, including title, price, features, CTA and customization options.
- Product description.
- Social proof, including review and ratings.
- Similar product suggestions (upsell and cross sell).
How should a product page look?
- Write a descriptive product name.
- Add recognizable images with the option to enlarge view.
- Include pricing.
- Offer clear product options, such as color or quantity, and an easy way to select them.
- Show product availability.
- Make it easy to add items to cart, and provide clear feedback when it's added.
How do you write a good product page?
- Answer important questions before writing. ...
- Know your audience. ...
- Focus on benefits and features. ...
- Use storytelling. ...
- Make it easy to read - Use bullet points. ...
- Think about SEO - optimise with keywords. ...
- Use photos and video.
How do I write a product details page?
- Be descriptive with your product name. ...
- Write product descriptions from the customer's point of view. ...
- Use high-quality photos and videos. ...
- Have a clear call to action in a prominent place. ...
- Leverage social proof to increase trust.
How do I add a product page to my website?
To add a product page, go to a page that has a 'Product list' layout (e.g. Store). Then click '+Add' on that same page and create a new page with the 'Product' layout. And if you would like to create a new category create a new page but choose 'Product list' as the layout.