- Press Clippings. One way to gauge your success is to track the amount of press clippings that mention your company or products and services.
- Media Impressions.
- Content Analysis.
- Website Traffic.
- Lead Sourcing.
- Market Surveys.
- Social Media Mentions.
How are PR metrics measured?
Media reach PR campaigns without an audience are a good way to waste your company's time. So an important PR metric you can measure is the reach of specific publications. By measuring reach, when your brand is featured or mentioned, you'll be able to assess the possible impact that coverage may have.
How do you measure PR performance?
Unlike digital marketers who can measure the cost per acquisition (CPA), click-throughs, and campaign referral traffic, PR has traditionally been measured by key performance indicators (KPIs) such as media coverage reputation, potential readership/viewership, and coverage sentiment.6 Sept 2018
What is PR measure?
PR metrics, also called PR Measurement or earned media value, measures the impact of a particular campaign or marketing initiative. Basically, this means putting tangible and concrete numbers behind a campaign's performance.28 Jun 2018
What does PR value mean?
PR value is calculated by multiplying advertising rates by the page percentage your placement covers. To calculate this measurement, you'd pull the advertising rates from a publication's media kit (likely available on their website).28 Jun 2018