Seniors are active consumers and represent a large segment of the population.It's important to target seniors when selling a product or service.Stick to traditional marketing strategies, like TV commercials and direct mail, to reach seniors in the 50-65 age range and use social media to do so.Keep advertisements short and sweet to get the most impact.
Step 1: You should focus on creating ads on Facebook.
Seniors on the younger end of the spectrum use these platforms the most.Seniors use social media platforms less often than younger people.
Step 2: Seniors in the 50-65 age range can be targeted with social media ads.
Older generations use technology less than this age group.When they surf social media, you'll show up in their feeds, so you can set the demographic of your ads to market to this group.
Step 3: Your ads should be simple and specific.
Simple marketing campaigns are what you aim for.Use realistic messages to get their attention.Simple ads with text and pictures are included along with videos and other engaging content.Links to your website and other places where your product can be purchased should be included.
Step 4: To better target your audience, pay to boost your post.
When you increase the visibility of a post, more people will see it in their feed.The longer the post stays visible, the more you can boost it at different price points.When you boost your ads, you can use targeted demographic to make sure seniors see the ads instead of people of all ages.Look at your page's Insights to see what posts are getting the most likes and shares.
Step 5: On the landing page of your website, place your social media plugins.
Customers can go to your social media pages if they click the icon on your website."Like us on Facebook!" is a call to action that should be included in each icon.You can follow us on the social media site.Their visit to your page has a purpose.You can market to them in the future if they follow your account.Make sure you use the same language on your website and social media page.If your customer sees different information from one page to the next, you don't want them confused.
Step 6: Email marketing is a cheap and fast option.
Emails should be sent when there is a sale or new information that would interest seniors.The language used in the email makes it seem like an exclusive opportunity.Your emails should feel important to the customer.Do not send more than one email at a time.This will annoy the customer and prompt them to request to be taken off your list.
Step 7: Seniors watch air TV commercials.
Buy spots during the top viewing hours.In contrast to younger generations, seniors get most of their news from televised broadcasts.The goal is for ads to be 30 seconds or less.Keeping it short will get their attention.If you are a local business, you should include your address and phone number in your ads.
Step 8: There are direct mail campaigns for the 75+ demographic.
If you want your audience to not have to struggle to read your message, use at least 14 point fonts and avoid styles that are cursive or unusual.This age group tends to read each piece of mail carefully, so don't be afraid to write lengthy messages.An obvious call to action is used with clear, straightforward language.If you personalize the mail with the receiver's name, it will be easier to read.
Step 9: For the broadest reach, use multiple media outlets.
While certain methods are better for one age group over another, you have a better chance of reaching your target audience by advertising on multiple outlets.If you send a direct mail piece that leads the customer to your website, then have your TV commercial playing on your landing page with clear text explaining your offer or product, you will have a better chance of success.
Step 10: Stereotypes and condescending language can be avoided.
Do not assume that your customer is incapable.Seniors make up a large part of society.They are just like younger generations when it comes to their values and abilities.Instead of using pictures of people struggling to do tasks, use a picture of someone using the product to help them complete the task.
Step 11: You can use nostalgic references.
Images, colors, and slang remind the reader of a time in the past.A feeling of nostalgia has been proven to increase trust in an audience and create feelings of happiness.You could use characters from TV shows that were popular in the 1960's and 70's.Make your ad look like a blast from the past by using retro fonts, colors, and patterns.Don't forget to keep things clear and easy to read.Don't use the same advertisement you would use to reach customers in their 20s, it's important to match your content to the users you are targeting.
Step 12: Customer service and security should be stressed.
References to how your company provides customer service and what guarantees the customer can expect should be included.Explain how you will protect their personal information.You could say something like, "Our agents are available 24 hours a day, 7 days a week."Seniors are the most targeted demographic for scam and rip-offs.You will earn more loyal customers by reassuring them you are legitimate.
Step 13: If you want to prove the quality of your product, use examples instead of statistics.
The audience can identify with the example of a senior who likes your product or service.Customer emotions and actions are appealed to by testimonials and success stories with pictures and videos.Statistics can come off as dry.Reach out to your loyal customers to let them know about your product or service.Ask if they would be willing to be a spokesman.
Step 14: Use language that is easy to understand.
There is a clear call to action in each advertisement.You want the customer to be aware of what is being offered and what they should do about it.After a success story is told, make sure you give the customer a website or phone number to get the product.Don't use flashy language or pictures in your ad.Simple explanations for why seniors should use the product are the best.