Establishing your personal or company brand can be done with a good online reputation.Social media can be used to build your connections.It's important to create a positive online presence, to make your accounts well known, and to have a good reputation to benefit you personally and professionally.
Step 1: Search for yourself.
When the world is looking for you, look yourself or your company up.Would a potential employer be turned away if they saw something about you online?Would you turn away potential customers because of your online reputation?Take action to remove any social media posts that hurt your reputation.
Step 2: Refrain from posting things you don't know.
You might be tempted to use bad language or post pictures of yourself at a party, but remember that your social media can help take away from or help build your brand.Don't post blurry photos, posts with errors, or inappropriate content on your social media.
Step 3: Put social media accounts in private.
Social media can be used to build your brand or network with other people.Put your social media on private if you want your personal accounts to be less serious and want to post media that might be deemed inappropriate.It's a good idea to know who you give access to your social media accounts.You can share your posts with them.
Step 4: It's time to clean up your social media.
Go through your social media accounts to make sure they're not too public.Do you have any posts that hurt the image of your brand on social media?Don't post in the future.Ask yourself questions such as, "What reputation does this give me online?", or "Would I be comfortable reading thistweet out loud to my grandma or showing her this photo?"
Step 5: You should post on your social media frequently.
An appropriate amount of times to post on your social media is the key to having a good online presence.You will not have an online presence if you never post.It can hurt your online presence and make you lose followers.Typically, the maximum number of posts are: three times a day, one day a week, and two times per week.
Step 6: You can add social media profiles to the dashboard.
Buffer is a tool that can help you manage all your social media in one place.It is easier to manage your online presence if you put your social media on a dashboard.You can use a single platform to manage your online reputation.
Step 7: Social media posts should be scheduled.
You can schedule social media posts using online platforms.Even if you don't pay attention to social media, you can still stay active by scheduling posts.You can schedule a month's worth of posts to be posted throughout the month.If you want to post in the middle of the night, you can schedule it so that it will be posted the following morning.
Step 8: Purchase a domain name.
You can use a domain name to create a website for your brand.You can have control over what is attached to your name.For inspiration, research the websites of your competitors in your field or profession.
Step 9: You can interact with your audience.
Comment on other people's posts and respond to comments on your own posts on social media.You can use this to get your account known.Replying to people personally and showing interest in what others have to say appeals to follower's emotions and shows people that you are human outside of the screen.
Step 10: You can post valuable and original content.
Make sure your photos are high quality and that your posts are interesting.You can post your own content.Don't steal from others.Most of your social media content should be your own.Spread your posts throughout the day when people are awake.
Step 11: You can use the hashtags.
It is possible to make your posts easier to find and to grow your audience.More people will find your accounts if you use hashtags on your social media accounts.Don't use too many hashtags.Adding a dozen hashtags to the end of your posts will make you look desperate and annoy your followers.I had a great day at the #Portland5K with my team.We had a break from the rain.Runnerslife,adrenalinerush, #runnerslife
Step 12: Give away something.
Give something away on your social media to increase activity.People will follow you if you give the contest to your followers.It doesn't have to be big.It is possible to use a discount code, free trial, book, shirt or follow an account back.A signed copy of my book will be given away to a follower later this afternoon.You can enter to win.
Step 13: You should respond to negative reviews.
Don't take negative reviews personally.If you receive a negative review, always respond politely.Excuses for the mistake should not be made.Make sure you highlight your strengths by resolving any issues that you can.You might say, "we are very sorry that the shirt shipped to you was the wrong size."Sometimes mistakes slip through the cracks while we make and produce thousands of shirts.We will ship you a shirt in the correct size for free.
Step 14: Keep calm.
If you see something negative about your company on the internet, stay calm.Don't argue with people who are talking about you.If you want to quickly recover from negative press, you need to apologize and stay calm.If the problem is something you can fix, then fix it.People will forget about the negative press if you do better in the future.
Step 15: I apologize for an account hack.
If your account is hacked and something that doesn't follow your values is posted, you need to take action.If the post is an obvious hack or graphic, you should remove it.You should apologize for the offensive post.We apologize for the offensive post that was published on our account.We are taking measures to improve security after our account was hacked.