You will need to pay for your campaign when you run for public office.The money raised for your campaign will be used to pay your staff, travel, and advertising.You will need a qualified financial team to handle your money if you want to pay for your campaign effectively.You will need to plan your strategy, identify targets, and raise money for a successful campaign.
Step 1: Someone should be hired as a qualified treasurer.
You need to raise money that is in the hands of a qualified individual.A treasurer is responsible for keeping track of contributions and expenditures.After you start your campaign, the post should be filled.If you want to fill this position, you need to find someone who knows how to handle money.If you have a friend who was an accountant, call them first.If you can find someone with experience in campaign finance, you should hire them.Make sure the person you choose is willing to stick around for the whole campaign.If you are running for office, you don't want to have to transfer these duties to someone else.
Step 2: A campaign committee needs to be formed.
If you want to achieve your financial goals, you should hire a committee as well as a treasurer.The head of the committee should be a fundraising director who will oversee the development and implementation of your plan.The director should have a diverse group of people with a large pool of friends on the committee.Your committee members should be willing to host and set up meetings.Rather than hiring all of your friends, hire a diverse group with different contacts.The committee wants to reach as many people as possible.
Step 3: Employ compliance experts.
Some of the most important members of your campaign team are the compliance experts you hire.Your campaign finances will be managed by these people.The laws and regulations surrounding campaign financing need to be understood by this person.Your compliance team needs to know what types of contributions have to be disclosed and what can remain private.The person needs to know how much money they can accept and who can give it to.
Step 4: A goal can be identified.
Before you can raise funds effectively, you need to know how much you will spend until the end of the campaign.How much the last candidate spent on a similar campaign, how many events you plan on doing, and how much you will pay your staff need to be included in your calculations.You can use this goal to promise donors that their money will be well spent.Donors will not give to your campaign if you don't have a realistic goal in mind.If you want your team to know how much money is needed and where it will be spent, you need to create a budget.
Step 5: There is a list of financial sources.
Start with the people who are closest to you.Your list should include their friends and colleagues.Continue this exercise as much as possible to get a good list of potential donors.You can use the internet to find donors.If you are a democrat, you should look for donors that have given in the past.You can search for liberal nonprofits and download their financial statements, which will include donor information.Federal law forbids the use of federal campaign reports to solicit contributions.
Step 6: All the possible methods of raising money should be included.
A diverse list of methods is required for your plan to work.You can't rely on one method to get all the money you need.A lot of money will be left on the table if you do this.Common methods include events, phone calls, internet contributions, and donor clubs.The key to a successful campaign is to use unconventional methods.You use funds that others may not be finding when you do this.Allow people to access donation sites from your social media profiles.
Step 7: There is a valuable advertising campaign.
They should not be analyzed in a vacuum.Your entire campaign team needs to work together in order to succeed.If you don't know who you are or what your message is, potential donors will not give money to your campaign.To get your face out there, you need a solid advertising campaign.Your advertisements need to convey a message to people that can write checks.You should work with your scheduling team to make sure you always have time for donors.
Step 8: You have to rank your targets.
A successful campaign finance strategy will rank your targets based on their ability to contribute and how you can reach them.The order in which people should be contacted can be determined using this spreadsheet.Try using a coding method to rank your donors.Define the relationship the possible donor has with you with the letters A-D.A close friend might be indicated by D while a mere acquaintances would be implied by A.The numbers indicate the donations the individual is good for.If you think someone is willing to donate $100, use the number 100.You should tell each person how they like to be contacted.If someone likes direct mail, make a note of it.
Step 9: Search for volunteers.
When your team is in place and your strategy is perfect, it's time to put all of your efforts to work.You will need a team of people to raise money for you.The more people you need, the larger your campaign will be.Volunteers become essential here.Have your team talk to people they know.You don't need to pay your volunteers with money, but you should take care of them in other ways.Provide your volunteers with a good meal frequently.The people giving their time to you should bring in pizzas once a week.
Step 10: Make calls.
There are different skills required for each type of activity.Match each volunteer with a task they are comfortable with.You can either have your staff make the calls or you can make them yourself.Volunteers that are comfortable talking to someone are a good choice.Money will be used to further your message if you use people that understand it.
Step 11: Send out mail.
Mass mailings can be printed cheaply and can provide donors with a quick and easy way to donate to your campaign.For $5 and $10 contributions, this method is very effective.Don't take these donations lightly; they add up quickly and make a big difference in your campaign.The people giving this type of money are giving up hard earned money in order to help you.Make sure they are appreciated.
Step 12: Hold events to raise money.
Face-to-face meetings should be conducted with high dollar donors.If individuals are giving you a lot of money, they will want to meet with you to make sure your goals are in line with theirs.Make sure potential donors feel comfortable and that they are taken care of when you conduct these events.You can speak freely and honestly with a small group of your closest supporters if you hold these events at someone's home.These events are held to thank the people who supported you with large donations.
Step 13: Personal letters can be written.
The letters should be easy to read.Get your message across with bullet points, headings, and bold writing.Use names, "I" and "you" throughout the letters to personalize them.Your campaign is strong but you need more money in order to keep going.Don't be afraid to ask for money multiple times in your letter.Tailor your letter to the people you are mailing it to.Swing voters don't need as much convincing as your base does.Financial support will not result in special favors down the road if you write these letters.This will get you in trouble.
Step 14: A tracking system should be set up.
Keep a record of who the money is coming from and how it is being used.Your campaign team will need to know how much money is available for each division.This will allow your team to know what other donations are out there.You can use a spreadsheet to pull up this information.
Step 15: Say thank you and ask again.
You can show your appreciation for a donation by sending a thank you letter or making a phone call.No matter the size, donors want you to recognize their efforts.If a donor gives you $25, they will be more likely to give again.A thank you may be given to the donor if they have contributed the maximum amount allowed by law.