A press release is a way for your organization to communicate with the public.You can submit a press release if you know the right media outlets and follow the submission guidelines posted by those outlets.
Step 1: Send your release to the media.
The City Editor or the editor in charge of the section that relates to your content can be reached.The weekly newspaper is Editor Magazine or Managing Editor and radio stations are News Director or PSA Director.
Step 2: If you want to expand your business, you should target newspapers, online newspapers and other media outlets.
Step 3: Your press release should be submitted to key players in your field.
E-mail copies of your press release to the important bloggers in your field.Take a look at the names of people in your industry.If you are a member of a trade association, you should look for the person in charge of media relations.Send your press release by fax, e-mail or snail mail.
Step 4: You can use a distribution service.
If you don't have time to research outlets for your press releases, then work with someone who can help you.Free press release distribution services offer limited exposure.With a small fee, most PR distribution agencies will be able to get your press release to news wire sites.As many people as possible is your goal.You will find a list of PR distribution sites at the end of the article.
Step 5: Proof your press release for errors by reading it again.
Make sure that your headline and first paragraph communicate that you have something to say.
Step 6: Follow each outlet's submission guidelines.
News releases can be sent by fax, mail or e-mail.Send your release in a way that the publication wants.If you don't have a lot of time, you can find out who you should send your release to.It should be enough to get the person's title right.
Step 7: The timing of your press release should be determined.
It's possible that your release needs to coincide with an event.The release should be submitted early in the week and the day.An atypical time is 9:08 a.m.This will keep you from being lost at the top of the hour.
Step 8: The press release must be submitted according to the guidelines.
The body of an e-mailed press release can be typed or pasted.Many journalists don't send e-mails with attachments because they take too much time to download.To make the news release submission seem more personal, send it to one publication at a time or blind carbon copy.Some outlets prefer to have the press release uploaded directly to their website.
Step 9: Adding photos and videos to your submission will increase your readership.
Do not send media files over e-mail.If you have large files, they may end up in the junk mail folder.Attach a link to your media through a service like Box.Photos and videos can be requested upon request.
Step 10: Follow up with a call.
If the recipient has received the release, you can ask for assistance or more information.