When a meta description shows up in search engine results, it is often accompanied by a website's link.Meta descriptions are the first thing users read about a website before they click on a link, so it is important to write them.A good meta description is one that describes the content of the page in a friendly, engaging tone.
Step 1: The description should be between 150 and 160 characters.
The text of your meta description will be cut off by search engines.Users are less likely to click on a link if the meta description is cut off.A rule of thumb is to make your meta description 155 characters long.The first 120 characters of your meta description convey the most important information.It will be easier to trim characters off the end of the description if you go over 160.
Step 2: The description should include important words.
Search engines will highlight targeted search queries in the meta descriptions of their results, so having them in your description makes your site stand out.When describing your site or your offerings, only include the terms that sound natural.Don't write a description that says: "Discover all the ways you can buy cheap, local jewelry in Orlando, FL, and have it delivered for free to your door, even on weekends, by visiting our site."Plan and book your ideal vacation with our discount offers, location descriptions, travel tips and expert advice.Some search engines will give you information about the most popular words.
Step 3: Web users might get perks from your site.
Users can potentially have good things happen to them if they click through to your site.This could be a solution to a problem they are experiencing, an offer to buy an item they really want, or simply content that they would find interesting.If you sell jewelry on your website, you should write a meta description that says " Explore our wide range of affordable offerings to find the most exquisite jewelry at the best value."When describing these benefits, be informative but also compelling.The reader should know what perks your website has to offer, but should also feel like they can find more benefits by visiting your site.
Step 4: Specific language is relevant to your audience.
The type of information that your intended audience is likely to search for in a search engine is the reason why you should write your meta description.Generic information will only turn off the intended user from visiting your site.Content in your meta description that motorcycle fans typically search for online, such as "new motorcycle design" and "classic bikes", should be included.
Step 5: A description that stands out is what you should write.
It is highly likely that websites similar to yours use the same language to target their customers.You can research the meta descriptions of these websites to see how they are written and then write your own unique website.If yours is a political news website and the meta descriptions of similar pages never describe the authors of their opinion articles, add author descriptions to your meta description to make it unique.
Step 6: Use language that encourages users to visit your site.
To make users more likely to want to visit your site, start your description with active verbs like "Discover," "Learn," or "Grab."If you make your meta description a call-to-action, web users will be more likely to visit your website.For example, if you are writing a meta description for a page on a dating website, start the description with a phrase like " Find the perfect match for you." Be sure to follow up these active verbs with detailed descriptions of what web users can expect to gain by visiting your site.Although you should encourage users to visit your site, don't use a lot of exclamation marks.If you think this makes it sound more action-oriented, you're wrong.
Step 7: Your meta description should be written in an active voice.
It is easy for web users to get bored over time because they see a lot of meta descriptions.If you use active voice in your description, readers will be more interested in what you have to offer.Say "Customers love my products!" instead of "My products have gotten rave reviews."
Step 8: When writing a description, be professional and personable.
The voice and tone of the brand you represent should be reflected in your meta description.If you want users to be more interested in visiting your site, you need to make your description more engaging.Your description should sound like it was written by a human.If you love to cook or are a beginner in the kitchen, my recipes are easy to follow.
Step 9: Don't use the same meta description for multiple pages.
Every page on your website should have a unique meta description.If you copy and paste the same meta description for each page, your site may be demoted in the search engine rankings.web users don't like seeing the same exact description on multiple pagesThis looks robotic and boring.
Step 10: It's important to read your meta description thoroughly.
It will reflect poorly on the brand and respectability of your website if your meta description has spelling errors.If you can, have a friend or colleague look over your description to make sure there are no errors.
Step 11: Web users should not be deceived about what they can expect from your site.
If you want your website to be attractive to users, you should write a meta description that explains what you have to offer.Users will distrust your site and brand in the long run as a result of this.If you only sell homemade crafts on your website, don't write a meta description that leads customers to believe that they will also find name brand items for sale.This is the case when it comes toKeywords.The content of the page should match the words you use in your meta description.