Chico's is a store for older consumers, 40+ — and there is no mistaking the fact observing the customers and the merchandise. ... A blessing for older customers whose figures are no longer what they once were.Jul 9, 2014
Kleman explained that the target at Chico's is women between 35 and 55, but that a good estimate of the average age of a Chico's customer is 52. The company believes this makes for a target market of 15 million people. White House/Black Market, on the other hand, skews younger, with an average age of 42.Apr 18, 2007
Who is chicos target market?
Millennials and Gen Zers have been discovering the retailer, once considered the domain of middle-aged women. Younger shoppers are proudly tagging the brand in looks featuring both thrifted vintage Chico's, as well as new finds.Jul 12, 2021
Do Chico's sizes run large?
They run very large, I had to return and size down. I'm normally a size 6-8, ordered the 0 (4 reg) which is still roomy.