To some, it is considered a luxury brand, and TAG Heuer has certainly taken steps to position its brand adjacent to luxury brands with comparable high complication watches at a very competitive price.
Is a Tag Heuer Formula 1 a good investment?
With luxury chronographs and sports watches galore, Tag Heuer are certainly a desirable watchmaking brand. ... If you bought this watch purely for investment purposes and did not use it, it would remain in great condition for many years, with its stainless steel and aluminum parts.