Yes it is safe for your hair. The polymer is actually a heat protectant and protects the surface of the hair from heat damage. Dream Coat also contains Calendula extract which has moisturizing properties making it ideal for dry hair and Chamomile extract to protect hair color and enrich radiance.
Does Wow damage hair?
Some customers have reported that certain Color Wow products have damaged their hair, but this may be due to improper use of the product.9 jun 2021
Can you use Wow Dream Coat everyday?
Once you shower and wet your hair, it will go back to its natural state but the product will stay in your hair through 3 to 4 shampoos. Therefore you must blow it dry if you would like to wear it straight but you do not reapply the Dream Coat each time.
How often should you use Wow Dream Coat?
-Do not apply other styling products while the hair is wet. You can apply styling products after completing the Dream Coat blow-dry. -Requires blow-drying with tension to activate. -For best results, use every three to four shampoos.
Does Color Wow contain formaldehyde?
The treatment is paraben-free, and the brand stresses that all of its formulas leave out common ingredients known to darken or distort hair color, such as sulfates. The ingredients list does contain one entry flagged on our Byrdie Clean Pledge, DMDM Hydantoin (a formaldehyde-releasing agent).12 nov 2020