In general, though it's not always the case, professional photographers tend to choose matte over glossy because of the lower likelihood of glare and fingerprinting. While matte tends to play up texture, the image may look bit grainer because of that enhanced texture, however.
Does matte or glossy last longer?
Glossy photos last the same amount of time as matte photos. The lifespan of glossy or matte finish prints depends on the paper quality and how you look after them. However, glossy photos attract fingerprints and are more likely to get scratched especially if they're unframed.