telemarketing can be seen by many consumers as intrusive and annoying, but research shows that it is an effective way to raise funds and boost sales.Due to pressure from your employer to make sales or raise funds, and from consumers who would rather not speak to you, telemarketers experience stress and frustration.If you want to survive as a telemarketer, you will need to prepare for your role so you can be an effective telephone salesperson, and use strategies that will help you not get burned out on the job.
Step 1: There is a pre-call strategy.
You need to think about how you are going to approach the customer before you pick up the phone.It's important to consider what you want to communicate to the customer when you're working for a telemarketing company.If you speak with passion and genuine enthusiasm, you can be more successful during the call.What you want the customer to do as a result of the call should be considered.This could be donating to the cause you are calling for, purchasing a service or item, or simply listening to information on a product and agreeing to a follow up call.Every sales call should have a secondary objective.Every time you call a customer, you should try to get a simple agreement from them.If you don't achieve the primary goal of getting the customer to donate or buy the service or product, this will help you see each call as an accomplishment or a success.You may have a secondary goal of getting the customer to agree to accept information or literature on the product or service and be okay with being placed on a follow up call list.
Step 2: The customer should be gathered with information.
To improve your chances at a sale, you should work with your boss and co workers to find potential customers.The likelihood of success will be increased by analyzing the customer call list and focusing on customers who have been open to donations in the past.You don't have a lot of information on the customer when you are cold-calling.You have to get this information during the call.If you separate customers who have been receptive in the past and focus on them first, you can improve your confidence as a telemarketer.You can survive the rest of the week if you get a sale or donation early on.
Step 3: If the customer does not pick up the phone, leave an effective voicemail.
A recent study shows that 75% of all telemarketing calls reach the customer.Customer interest in your product or service may be increased if you leave an effective voicemail.The message should be no longer than 45 seconds to create an effective voicemail.The solution or improvement your company is offering should be described in more detail.At the beginning and the end of the message, you should say the customer's name and offer a callback number.It could be a sample voicemail.Pierre is with TeleMarket Solutions.My phone number is unlisted.I am calling you because I want you to talk about marketing strategies in online media to improve your business sales and boost your profile online.Pierre is interested in elevating your business online.Thank you for your time and I look forward to hearing from you.
Step 4: The opening statements should contain interest.
The first few seconds are critical to landing a sale or donation.For the customer to keep them on the line, you will need to provide an answer to "What's in it for me?"If I could tell you how to improve your online presence as a business, you would be interested in this, wouldn't you?You want your customer to feel important, not just another name on a list.There are interest opening statements that use non aggressive language.Pierre is from TeleMarket Solutions.Depending on how your business is doing with its online presence, I might have a program that could potentially increase your online traffic and online sales.I would like to ask you a few questions to see if this would be useful for your business.
Step 5: Ask open ended questions
Once the customer agrees to answer a few questions, thank them for their time and start with simple, open ended questions.The questions should take no more than five to ten minutes.This will let the customer know how much time you need from them and make it clear that your sales pitch will be concise and to the point.If you want to see a program that focuses on strategies for online sales, you should start by asking the customer, "How long have you been in business?"Is it sales?What about advertising?Make sure you are attentive and only ask one question at a time.Before moving on to the sales pitch, make note of the customer's answers and confirm their needs.You should thank the customer for answering your questions and give them back their answers to make sure you understand their needs.Thank you for sharing that information with me.I am hearing that you are looking for a program that will increase your online sales and raise your profile.Is that correct?
Step 6: The customer needs to commit to the sales pitch.
If the customer appears receptive after answering the three open ended questions, they will often encourage you to tell them more or will at least be willing to stay on the line with you.This is a sign that they are interested in your product or service.The potential benefits of the service or product can be discussed at this point.You can say: "Based on the information you have provided with me, I recommend you consider the benefits of our program."Our program will address several of your needs and boost your online sales.The customer should be more excited about what you are selling.
Step 7: Even if you don't make a sale, close the call on a good note.
When you finish your sales pitch, you should check in with the customer to make sure they are still interested in your product or service and if they reply positively, then you can offer several options to end the call.Signing up for a service or product, agreeing to a follow up call, or receiving more information via email or mail are all possibilities.Get the customer to sign on for at least one of the options to end the call.You can end the call on a positive note, even if you don't make the sale, because you have accomplished at least one goal of your call.
Step 8: Don't address any resistance with defensiveness.
Resist the urge to get defensive or angry when you receive resistance from the customer.You should try to counteract the customer's objection by providing a solution to it in the form of your product or service.Don't use rebuttals that point out the customer is wrong.Don't give up without trying to provide an answer or a solution to the customer's problem, and listen to their objections.The customer may say they already have a program for online business sales and do not need your services.If you want to counter this, you can ask if their existing program is cheaper than yours.
Step 9: It's a good idea to look at every call as a potential achievement.
If you don't sell a product or get the customer to sign up for a service as a failure, look at each call as full of potential and future accomplishment.Getting the customer to talk to you for one minute and listen to the benefits of the product is a minor achievement.Even if you don't get a sale, you can still connect with a customer and get ready for the next call.It is possible to end a call by planting a seed for future contact or communication so you don't feel like the call is a rejection.You can try to get the customer to listen to the benefits of the product or agree to a call back later if you can't achieve the primary objective of selling it.If you find yourself needing a program for online sales that is cheaper and full of extra features, please get in touch with me.
Step 10: Support and encourage your co workers.
Feelings of stress, anxiety, and depression can be caused by getting told no or being hung up on as a telemarketer.Look to your co workers for support when you feel this way.Try sharing a bad end to a call with a co worker to let off steam and suggest you go for a quick walk or take a coffee break together to shake off the rough call.Your co workers can offer words of sympathy and encouragement if they have had to deal with an angry customer or a bad call.
Step 11: Be open to constructive feedback.
One way to improve your sales record as a telemarketer is to be willing to take constructive feedback from your superiors or co workers.Agree to extra training on how to be an effective cold caller and listen to any suggestions from others on improving your cold calling skills.You can avoid getting bored in the role if you focus on how you can get better at your job.Learning new skills in the role can keep you excited about your job.
Step 12: Don't worry about your quota, focus on your customer's need.
Employees of many telemarketers are required to fulfill a quota every week or month.You will be under a lot of pressure to meet the quota in the last few days of the period.If you want to avoid stress and anxiety, think about connecting with each customer every time you pick up the phone, rather than focusing on how you are going to land a high amount of sales.By looking at each call as an opportunity to connect with someone, you will be less overwhelmed by pressure to fill a quota and will likely improve your sales record by being genuine and enthusiastic.telemarketing is a very difficult job with a high level of turnover.A strong pre calling plan and approach will make you a stronger telemarketer and help you thrive in the role.