The company history of Zatarain's is listed in the Encyclopedia.com.
Zatarain's is an American food and spice company based in New Orleans, Louisiana, in the United States that makes a large family of products with seasonings and spices that are part of the cultural cuisine and heritage of Louisiana andNew Orleans' Cajun and Creole traditions that includes root beer extract
When the family sold the company in 1963, it was in the suburb of Gretna.Emile A. Zatarain Jr. founded the grocery in 1886.He took out a trademark for the brand Papoose root beer, which became popular after it was introduced at 2:30 p.m. on May 7, 1889.He started a new business, Papoose Pure Food Products, built a factory and began to market it in 1889.[3]
He added mustard, pickled vegetables, and extracts to his product range.He became known for his New Orleans and Cajun-style products after moving into the spice business.The family sold the business in 1963, which has been in various forms for more than 130 years.The brand is owned by the world's largest spice company.[4]
Emile A. Zatarain's was founded by him.He had 5 sons who followed him into his business.[5]
The first National Cash Register in Louisiana was opened in 1886 by Zatarain.He bought a horse and buggy to deliver.root beer was the company's big success.On May 7, 1889, Emile introduced Papoose root beer at the Louisiana Purchase Exposition.His business grew and grew because the root beer was so successful.[7]
Zatarain found that it was more cost effective to sell the root beer blend as an extract.Papoose Pure Food Products was formed by Zatarain and he built a factory on Valmont Street in New Orleans.He began packing olives, pickles and spices.[2]
The manufacturing business at Papoose Pure Food Products was focused on when the root beer and spice business became more profitable than the grocery store.The root beer extract was sold in barrels to restaurants and markets.
Papoose Pure's first products expansions included seasonings with a Creole or Cajun flair.They moved into Creole Mustard and other products.[13]
Zatarain reincorporated the business as E.A. on May 29, 1922, as his sons assumed more of the day-to-day operation.Zatarain's Pure Food Products was also a business.Emile A. Zatarain, Jr. and his wife took over the business.Remoulade Sauce and Olive Salad were created by Ida May.It was [13].
In 1963, the family sold the business to James Grinstead Viavant, who had sold his ship building business in 1959.Viavant modernized the company by using outdated, inefficient packaging technology.[15]
In 1963, Viavant merged Zatarain's Pa-Poose Products Co., Inc. and another recently acquired business, Pelican State Lab, owner a brand of coated fish frying seasoning mix called Fish-Fri.He turned Zatarain's into a well known brand by focusing on the profit centers at a new plant with modern equipment on a five-acre campus in Gretna, Louisiana.Fish-Fri became the center of litigation in 1983.Zatarain's sued Oak grove for trademark violation.Oak grove's Fish Fry qualified as a fair use even though the court determined Fish-Fri qualified for protection.The case opinion uses puns.[17]