There are 13 most common advertising techniques.

Every company needs to advertise its product to inform the customers about the product, increase the sales, acquire market value, and gain reputation in the industry.Money spent on advertising will not lead to success unless the best techniques are used for the product.The advertisers use a lot of common techniques to get desired results.

The needs of consumers and fear factor are used to help with advertising.There are a lot of appeals under need.

Consumers can get samples of the product for free.In order to get the attention of the customers, the items are offered in trade fairs, promotional events, and ad campaigns.

This type of technique involves persuading customers to join a group of people who have bought the product.For example.The ad says 15crores women trusted Pantene.

Advertisers use numbers, proof, and real examples to show how good their product is.For example.”Lizol floor cleaner cleans 99.99% germs” or “Colgate is recommended by 70% of dentists of the world” are just 6 seconds.

The advertisers here just play with words, saying that their product works better than the competitor, but not answering how much more.For example.No one can eat Lays and Horlicks at the same time.The ads do not say who can eat more or how much more nutrition.

The advertisers do not deny that they are the best from the rest.E.g.Sunsilk Hairfall Solution reduces hairfall.The ad does not say that stops hairfall.

Advertisers use celebrities to promote their products.The celebrities tell their own stories about the product.A diamond jewellery ad had megastar Amitabh Bacchan and his wife advertising the product.The ad showed how he impressed his wife by buying this brand.The cricket star endorsed a shoe brand.

The punch lines the advertisers used complement the consumers who buy their products.E.g.It is said that you are worth it.

The advertisers use this technique to show that the families are happy with their product.The ad always has a neat and well furnished home, well mannered kids, and the family is a simple and sweet kind of family.E.g.Everyone in the family is protected from germs by using a dettol soap ad.When compared to other people who don’t use soap, they show a florescent color line.

The ads show how one can support their country while using their product or service.Some products formed a union and claimed in their ad that if you buy any of them, you will help a child go to school.The celebrity in the ad showed that if the customers use the company’s sim card, they can help control the population of the country.

The advertisers use this technique to get feedback on their products.E.g.The question of who has so many farms completely organic in nature, who gives the strength to climb up the stairs at the age of 70, and who makes the kids grow in a proper and healthy way, is there anyone who is listening to these entire questions?At last, the answer comes – “Amway : We are Listening.”

This technique is used to bribe the customers with something extra if they buy the product using lines like ” buy one shirt and get one free” or “be the member for the club for two years and receive 20% off on all services.”