What is brand safety? IAS has identified and reports on seven core brand risk categories: Adult content, alcohol, hate speech, illegal downloads, illegal drugs, offensive language and violence.
How does IAS measure brand safety?
At IAS, our measurement and blocking technologies are used by the world's largest brands. We analyze brand risk at the page level based on multiple variables including text, inbound and outbound links, and the URL. We group risk into eight different categories.3 Mar 2021
What is brand safety IAB?
Brand Safety & Suitability IAB aims to save lives during crisis by helping news organizations monetize, dispel myths about brand safety to further public welfare and assure a robust news industry, and partner with ad verification companies and publishers to repair broken standards that impede real news monetization.
How many languages IAS supports for brand safety?
40 languages
What is IAS dv360?
During your campaigns, Display & Video 360 will determine each impression's level of brand safety by using the impression's URL to look up brand safety information from IAS. Typically, it takes 24 hours or less to receive classification information for a new site.
What is an IAS tag?
What does this mean for advertisers? Automated Tag is a server-to-server integration between Google and IAS, allowing advertisers to activate IAS tracking directly from their Google Campaign Manager 360 account. Easily make changes as needed, without re-trafficking any placements.28 Apr 2021
What is brand safety How does it work?
Brand safety is the practice of protecting a brand's reputation and keeping it from appearing in unsafe environments. Its focus is to align your brand with other positive, authoritative, and non-confrontational brands.
What is brand safety IAS?
IAS Brand Safety and Suitability solutions provide customizable control over the contextual relevance of digital ads to maximize both the impact and cost efficiency of campaigns.
What does IAB stand for in advertising?
Interactive Advertising Bureau
What is IAS platform?
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. For more information, visit integralads.com.27 Oct 2021