Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton).
What companies license their products?
- Disney Consumer Products $13 B. Philip Shaw, SVP, marketing, consumer products worldwide (818) 556-4311.
- Warner Bros. Consumer Products $6 B.
- Bonjour Corp. $4.6 B.
- National Football League $2.9 B.
- Collegiate Licensing Co.
- Nickelodeon $2.4 B.
- Cherokee $2.2 B.
- General Motors $2 B.
Which company is an excellent example of licensing?
A good example is Toyota and Lexus; the Lexus brand was introduced by Toyota into the US market because in that market, the Toyota brand was viewed as a value brand. Another example is where a manufacturer will allow a store, such as Walmart or Sears, to have their name on their product.
What is the largest brand licensing company?
- The Walt Disney Company $54B.
- Meredith Corporation $30.1B.
- Authentic Brands Group $13.8B.
- WarnerMedia $11. B.
- Hasbro $7.8B.
- NBCUniversal/Universal Brand Development $7.5B.
- ViacomCBS $5.8B.
- The Pokémon Company International $5.1B.
What means brand licensing?
Brand licensing is a way for brand owners to increase their current fan base and move into new businesses categories without major investment in new manufacturing processes. It allows retailers and manufacturers to stand out from the competition and offer consumers the hottest brands as well as drive sales.
How does a brand licensing agreement work?
How license agreements work. A licensor, who owns the product or brand; and the licensee, who purchases the license with the intent to work with the existing product or brand. Simply put, it is a contract that allows one company to use another company's intellectual property.
Why is brand licensing important?
Brand licensing is an important tool for increasing brand exposure and awareness, and it's an efficient way to create additional income streams for a brand. Intellectual property control and management are integral responsibilities licensors take on when licensing their brand.
What are licensing companies?
Licensing Definition: A business arrangement in which one company gives another company permission to manufacture its product for a specified payment. There are few faster or more profitable ways to grow your business than by licensing patents, trademarks, copyrights, designs, and other intellectual property to others.
What are some examples of licensed products?
Accessories such as hats, ties, and the like are regularly made by licensees, as are home products, footwear, fragrance, eyewear, and many others. Other major players in the product licensing world are media and gaming properties, professional and collegiate sports teams, and food and beverage companies.
What are licensed products?
Licensed Product means any service, composition or product that uses Technology, or that is claimed in Patent Rights, or that is produced by the Licensed Method, or the manufacture, use, sale, offer for sale, or importation of which would constitute, but for the license granted to LICENSEE under this Agreement, an