What are the examples of a linear model of communication?
Beth has worked in journalism and marketing throughout her career and holds a master's degree in integrated marketing communications.
Michael obtained a PhD in psychology.He has been teaching psychology for 20 years.
You open your inbox to receive e-blasts from your favorite retailers.There is a new product, a sale, and new log-in credentials for the website.You have an email from your doctor's office asking you to confirm your appointment and a message from a friend trying to set up dinner plans for the weekend.
You respond to the doctor's office and your friend, but you just read the others from your favorite stores and move on.Why?The model of communication is different.Department stores do not send marketing messages to you.The linear communication model is a communication style.
If you think about a line, the linear communication model is easy to remember.A line is usually starting and ending at the same point.The communication is put out in a straight line from sender to receiver.Each component has its own role in this model.
The model of communication is impacted by two other components, the absence of feedback and noise, which can cause a disruption in the way the message is received or understood.A wide range of choices consumers have in television programming can prevent an advertisement from reaching its intended audience.External influences, as well as noise, can be things like how the receiver is feeling.
The linear model is like a one-way street, with information flowing in only one direction from sender to receiver.
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The linear communication model is a good fit for some types of medium.We talked about email from favorite online sites and retailers in the lesson's opening, but you can still see this model in use today.
Linear communication can be seen in a television advertisement for laundry detergent.The company that makes detergent makes an advertising message that they want to get across to consumers.Consumers take in the message when they watch favorite television programming.There is no time for the audience to give feedback on the commercial.Sales on store shelves can be attributed to feedback.
You drive home to listen to your radio station.For the most part, radio communication is an example of the linear model, as there are a variety of call-in programs that can allow the audience to connect with radio personalities.Songs are played and advertisements are delivered from sender to receiver, who simply takes in the content being provided.
Newspapers and magazines give us a lot of information in a linear format.Whether it's a reporter writing about local government, a food critic reviewing a restaurant, or a local car dealer marketing its holiday sale, these types of content are intended as a straight-line message from the originator to the audience.
The linear communication model leads from sender to receiver.In this model, the sender creates a message and then pushes it out to their intended audience.
This model is different from the types of communication we see on social media because it is a one-way street.These messages can be impacted by noise, either internal or external, which can change the intent of the sender.Today's examples of linear communication include messages sent through television, radio, newspapers and magazines, as well as some types of e-mail blasts.
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More than 60 years ago, Claude E. Shannon and Warren Weaver set out to understand radio and telephone technology by looking at how information passed through various channels.The creation of the action, or Linear Model of Communication, was the result of their research.
Communication is a one-way process that sends a message to a destination.Do you remember when you were a child?You may have played a game called "the telephone game" in which you punched a tiny hole in the bottoms of two plastic cups and attached a kite or thread through it.The cups are used to communicate one-way with the Linear Model.The essence of the Linear Model is that you talk and someone hears you.The model has been presented with five questions.
Despite being criticized for ignoring other important aspects of communication, such as feedback, and being updated with more sophisticated models, it is still a highly relevant model.It's important in advertising.The model tends to emphasize the source of the message and it is relevant to companies looking to gain your business.
The source's credibility depends on their ability to deliver a message with conviction, authority, trust and/or expertise.The physical attractiveness of the source contributes to the effectiveness of persuasive communication.Celebrity endorsements can be used to endorse products.If a spokesman is able to convey conviction, if they are easily associated with the object of the message, and are attractive to the receiver, they can be a better spokesman.The "white coat", or product-specific clothing, is a symbol of expertise and is used in many television advertisements.By dressing the spokesman in a white coat, they are seen as a credible source of information and are more likely to be believed.