Product branding is the application of branding strategy principles to a specific item or product. It's the associating of a symbol, name, and design with a product to create a recognizable identity for that item. It can be as simple as designing a logo and choosing a name and packaging color.2 Sept 2021
What makes a brand branded?
A brand is an entire experience that a customer has with a company and its products and services. Some key areas to consider when creating a brand are consistency, differentiation, creativity, and establishing an emotional connection. Monitoring the brand is important to preserving its health.