What does stroh mean in German? What is the name of the brewery company?

Rum is used in warm drinks and cooking and is made in Austria.One of the best-known spirits from Austria is the Stroh Rum brand.The name is used as a generic synonym for spirits with high alcohol content in Germanic speaking regions.Austrian owners hold the company.

In 1856, the first large scale liqueur and brandy manufacturing took place in Klagenfurt.Botijan was the founder of the company and started the small business in St. Paul.Maria Stroh continued the business with production facilities in Klagenfurt.[2]

The company was located in the landlocked Austria-Hungary region and had no easy access to colonies in tropical regions with rum.To make a rum-like product, the production at the time replaced the sugarcane molasses aroma with a mixture of flavorants and coloring added to alcohol from sugar beets, which came to be known as Inlnder-Rum.A distinctive product was created by this historic substitute.It was awarded a gold medal at the 1900 Exposition Universelle in Paris.[4]

Austrian rum is made from cane by-products according to European Community regulations, while the typical Inlnder flavor is provided by traditional essences.The product designation for Inlnder rum is not standardized.

The company is best known for its flagship product, which is typically drunk warm and is served at ski resorts.There are other packaged liquor products that are mostly available only in Europe.

In the United States, the version most readily available is 160 proof, which is labeled as Stroh 160 in Europe.It is available in five different versions in Europe, representing alcohol by volume and corresponding to 76, 80,108, 120 and 160 proof in the US.