Next stop on the Surprise Ride ride: Elkhorn, Nebraska. The D.C.-based startup has been acquired by family-owned educational toy retailer Fat Brain Toys, creating “a major opportunity to build a category leader in the toy subscription space,” Surprise Ride CEO Donna Khalife told me Thursday.Next stop on the Surprise Ride ride: Elkhorn, Nebraska. The D.C.-based startup has been acquired by family-owned educational toy retailer Fat Brain Toys, creating “a major opportunity to build a category leader in the toy subscription space,” Surprise Ride CEO Donna Khalife told me Thursday.15 Nov 2018
Is Surprise Ride still in business?
The deal, which has closed, merges the homegrown D.C. business into the Nebraska company's 300-person team, which Surprise Ride co-founders Donna and Rosy Khalife will join. The existing brand will remain intact.15 Nov 2018