One example of a company that uses this form of standardization is Coca-Cola. Companies that operate globally also standardize their advertising, maintaining a uniform design theme across the different markets as a way of reinforcing its brand image among its global audience.
What is standardization in psychology?
n. 1. the process of establishing norms for a test. 2. the use of uniform procedures in test administration to ensure that all participants take the same test under the same conditions and are scored by the same criteria, which in turn ensures that results can be compared to each other.
What is standardization and normative sample?
The terms normative sample and standardization sample refer to the same concept and are often used interchangeably. A norm referenced test uses a normative or standardization sample from the general population to determine what is “typical” or “normal” in that population.
What are standardized psychological tests?
an assessment instrument administered in a predetermined manner, such that the questions, conditions of administration, scoring, and interpretation of responses are consistent from one occasion to another.
What is meant by Standardisation in chemistry?
Standardization is the process of determining the exact concentration (molarity) of a solution. Titration is one type of analytical procedure often used in standardization. In a titration, an exact volume of one substance is reacted with a known amount of another substance.