GTB, formerly known as Team Detroit, is an advertising agency based in Dearborn, Michigan. It is the primary creative agency for the Ford Motor Company. In 2016, Team Detroit was rebranded as GTB, originally an acronym for Global Team Blue.
Is GTB part of WPP?
Engineered to drive performance for the world's most iconic brands, GTB is a global precision marketing agency that creates ideas that inspire people to act. One of WPP's specialist agencies driving creative transformation, GTB works across 6 continents with multiple offices worldwide.
Who are the big four advertising agencies?
- WPP, London $19.0 billion.
- Omnicom Group, New York City $15.3 billion.
- Publicis, Paris $9.6 billion.
- IPG, New York City $7.5 billion.
- Dentsu, Tokyo $6.0 billion.
Who is the agency of record for Ford?
Industry Marketing and advertising
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Area served Worldwide
Key people Robert Guay, CEO
Parent WPP plc
Website GTB.com
What does GTB stand for Ford?
GTB stands for Global Team Blue and will operate across six continents and 49 offices. Its headquarters remains in Dearborn. New York City-based Hudson Rouge, which handles advertising for Ford's Lincoln brand, will retain its name.May 6, 2016
Who owns Zubi?
WPP
Is GTB a WPP?
One of WPP's specialist agencies driving creative transformation, GTB works across 6 continents with multiple offices worldwide. Learn more at www.gtb.com.