What is so special about Johnnie Walker Blue Label?
Why is Johnnie Walker Blue expensive?
Johnnie Walker Blue label is expensive because of the rarity of the scotches that make up the blend. The quality is incredibly high. Only 1 in 10,000 casks are considered good enough by the brand to merit the Blue label.
Why is Johnnie Walker Blue so expensive?
The blend that makes up Johnnie Walker Blue is from a collection of fairly old whiskies (~20+ years), and in the world of whisky the price is directly proportional to its age because of its relative rarity. There is less of it, because of 1) evaporation and 2) it is expensive to store and maintain whisky for that long.