Harley dealerships are thriving. But there is another statistic associated with these legendary bikes that is startling, all the more so if you don't ride: The average age of a Harley owner these days is 44. In fact, more than eight out of 10 Harley owners are over 35; almost one in five is 55 or older.1 Nov 2000
Who is Harley-Davidson target market?
Harley-Davidson buyers are predominantly males, aged 55 and above. With a comfortable disposable income, they invest in these premium vehicles because they identify motorcycling as a passionate hobby of theirs. These consumers are ageing, however, and steadily outgrowing their interest in purchasing new bikes.10 Aug 2020
What is the average income of a Harley-Davidson owner?
Today's median Harley Davidson owner is a white male about 47 years old, with an income of around $90,000, according to company demographics.20 May 2011
What is the average age of a motorcycle rider?
And the American Motorcyclist Association's latest data show the average age of its members is 48. It's not just the age of riders that is climbing.26 Apr 2010
What type of people ride Harleys?
The vast majority of Harley riders also tend to be white men. Personality is hard to generalize across a group of individuals that share a single attribute. From a demographics perspective, as of 2008 Harley-Davidson said its average rider was 48 years old, which was up from 46.1 in 2004 and 43.4 in 1999.The vast majority of Harley riders also tend to be white men. Personality is hard to generalize across a group of individuals that share a single attribute. From a demographics perspective, as of 2008 Harley-DavidsonHarley-DavidsonBig Twin (Stock) Engine Sizes: Flathead 45ci (737cc) Knucklehead 60ci (983cc) & 74ci (1212cc) Panhead 60ci (983cc) & 74ci (1212cc)https://en.wikipedia.org › Harley-Davidson_engine_timelineHarley-Davidson engine timeline - Wikipedia said its average rider was 48 years old, which was up from 46.1 in 2004 and 43.4 in 1999.
What age group buys Harley-Davidson?
In the interview with Reuters, he said the company's average buyer is now 47 years old, one year younger than five years ago, and holding steady. If true, that means that in 2012 the average Harley rider was born in 1965 - the first year of Generation X, according to the Census Bureau's definition.21 Jun 2013
Who did Harley-Davidson traditionally target?
Harley Davidson's customers are the passionate bikers who love to ride for long hours and to great lengths. Harley targets those customers who are “Born to ride”. These customers are from upper middle income group and are in the age group of 25-40 years.24 Dec 2017
What is the marketing strategy of Harley-Davidson?
Harley-Davidson's marketing strategies are primarily focused on providing a personalized experience to its customers to allow them to connect with the brand. Allowing Harley customers to modify or customize their motorcycle is one of the rare features that the company offers.7 Apr 2016
Is a Harley-Davidson a good beginner bike?
Featuring a low-slung bucket seat, a low center of gravity and a weight of only 545 pounds, the Harley-Davidson SuperLow is one of the most popular beginner Harleys due to its easy handling, attractive pricing and classic styling.8 Feb 2019
Is it hard to learn to ride a Harley?
IS IT HARDER TO LEARN TO RIDE A HARLEY® THAN OTHER TYPES OF MOTORCYCLE? Not at all. Larger, heavier Harley-Davidson® motorcycles are positionally stable, with wide tires that make keeping the bike upright a little simpler.21 Dec 2018