Helvetica remains the world's most popular font. It's best known for signage and when designing business forms, like invoices or receipts. It's effortless to read because its large x-height makes it look larger than it is. That makes it a great choice when customers need to use very fine print.
What font is used for brands?
Original Helvetica is probably the most ubiquitous font ever, especially when it comes to branding. Helvetica Now is a pure classic Swiss typeface redesigned for modern use.
Where does Jonathan Hoefler find inspiration for his newest typeface?
Career. Hoefler's Champion Gothic was inspired by 19th century wood type. It was commissioned for Sports Illustrated shortly after founding the company in 1989. In 1997, his path crossed with type designer Tobias Frere-Jones when both were trying to purchase German type foundry catalogs.
What font did Apple use that Jonathan Hoefler created?