There ARE some commercials that are just dubbed.Most of the time the result is just horrible (sometimes laughable).It’s either high-end commercials with a global celebrity (ex: perfume) or a low-end commercial (ex: selling insurance or some sort of infomercial).
In both cases, it does little to help the brand have effective marketing.You just cannot take an ad designed to appeal to a given audience in one place and expect it to work somewhere else.Just as an ad designed for the market in France would be a disaster in Quebec, and vice-versa, even if we speak the same language.
Some of the most effective marketing ad campaigns in Quebec have been able to do a major difference in the success of a product.For example, Quebec is one of the rare places in north america where Pepsi is more popular than Coke.This is the result of very well thought-of campaigns by Pepsi, who were lagging behind in the 80s.
You can read the story here: How Pepsi won Quebec This is not simply a question of language.The tastes here are different, we buy different things, different food.For example, while the F150 is the most popular car in the rest of Canada, for years the Honda Civic was the most successful one here.
this is why also marketing campaigns designed in Toronto for the Quebec market often fail, as they don’t understand the market.
Probably because in the English version, the actors were not just selected randomly, they might have paid for famous actors in Canada.Of course, these famous actors would not be famous in Québec (if they are not famous in the US, you can be sure it’s not in Québec either), so they would take famous actors in Québec to do the same.There must be at least three different companies that are using Martin Matte to make their ads, and I don’t think it would be the same actor in Canada.
Celebrity spokespeople in Québec.Are they still as effective?
Because it looks half assed and its obvious that the commercial was never specifically marketed to the population it’s aimed at.