Target's primary customer base is women between the ages of 18 and 44 who earn around $65,000 in annual income as of 2021. Although most of Target's customer base is white or caucasian, the retail store has noticed a continuous rise in Hispanic customers over the past few years.
Who is Nike's biggest market?
Nike's core market is the United States, as approximately 40 percent of the company's global revenue was made in this country alone that year.2021-09-20
What are the 4 target markets?
The four main types of market segmentation are: Demographic segmentation: age, gender, education, marital status, race, religion, etc. Psychographic segmentation: values, beliefs, interests, personality, lifestyle, etc. Behavioral segmentation: purchasing or spending habits, user status, brand interactions, etc.
What is Nike's secondary target market?
The secondary target market is basically ALL consumers. Nike carries products for practically everyone, especially athletes. Nike's customers range from all different ethnicities, religions, and backgorunds.2017-01-18
How is Nike positioned in the market?
Nike is positioned as a premium-brand, selling well-designed and very expensive products. As same time Nike tries to lure customers with a marketing strategy centering on a brand image which is attained by distinctive logo and the advertising logo: “Just do it”.2017-04-18