- Income / Revenue. Your marketing plan must include data regarding your target market's income level.
- Age range.
- Lifestyle.
- Geographic location.
- Scope (Number of potential customers)
- Customer base.
- Purchase history.
How do you Analyse consumers?
- Segment your audience.
- Identify the key benefit for each group.
- Allocate quantitative data.
- Compare your quantitative and qualitative data.
- Apply your analysis to a campaign.
- Analyze the results.
How do you do consumer analysis?
- Segment your customers. No two customers are alike, and they all interact with your brand in unique ways.
- Identify their needs.
- Determine how your brand meets those needs.
- Apply your analysis.
What do you mean by consumer analysis?
Consumer analysis is the process where information about the consumer is found out from market research like the needs of the consumer, the target market and the relevant demographics so that this information can be used in market segmentation for further steps of market research.
What should a consumer analysis include?
- Identify the target customer.
- Understand the needs of the customer.
- Show how the company's product or service meets the customers' needs or wants.
What are the elements of consumer behavior?
There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural. All factors have a major impact on a consumer's behavior and the characteristics that define a customer will change as her/his life changes.
What is the importance of the components of the wheel of consumer analysis?
Wheel of consumer analysis is an excellent tool which helps in forming a marketing strategy after taking the consumer's in consideration. Overall, there are 3 aspects of the consumer which are analysed. And once these 3 aspects give an overall outlook to the consumer mindset, then the marketing strategy is made.
How do you analyze customers?
- Identifying who your customers are.
- Discovering their needs and their pain points.
- Grouping customers according to similar traits and behaviors.
- Creating a profile of your ideal customer(s).