- A whopping 83% of Etsy sellers identify as women. As of 2015, 86% of women were sellers on the platform.
- 15% of females buying on Etsy are under 25.
- In 2020, the UK accounted for 30% of the entire world's sellers.
- About 47% of traffic on Etsy is focused on direct.
Where are most Etsy buyers from?
United States
Who are Etsy's buyers?
An active buyer is an Etsy buyer who has made at least one purchase in the last 12 months. An Etsy buyer is a member who has created an account in Etsy's marketplace. An Etsy buyer is identified by a unique e-mail address; a single person can have multiple Etsy buyer accounts.
Who is the target audience for Etsy?
So you can safely assume that Etsy's market base for shoppers is women. There are male sellers and male products, but the majority of the buyers are women. You will also find that they are more interested in creative and unique than “same old, same old” like they would be if they were shopping on Amazon.
What is Etsy's customer base?
As of 2020, close to 81.9 million buyers had purchased goods through the Etsy ecosystem. This figure represents an increase from the 46.35 million buyers in the previous year.
What is the demographic for Etsy shoppers?
The typical Etsy customer in 2020 was a female between the ages of 18–35. Etsy customer demographics from 2017 revealed that a surprising 81% of Etsy buyers were women, and a mere 19% were men. Of the high percentage of women, 15% were younger than 25, while most were between 25 and 40.10 Jun 2021
Who are Etsy buyers?
An Etsy buyer is a member who has created an account in Etsy's marketplace. An Etsy buyer is identified by a unique e-mail address; a single person can have multiple Etsy buyer accounts.