Despite this, the California Milk Processor Board (the creators and owners of the trademark) continue to use it. As of 2016, the brand is used for a line of snack foods called Got Milk Snacks. In 2020, MilkPEP revived the campaign in light of increased sales during the COVID-19 pandemic.
Who paid for Got Milk?
The Board was funded by an assessment collected by the California Department of Food & Agriculture. CMPB members paid three cents for each gallon of milk they processed.
Was Got Milk successful?
In terms of popularity, prestige, market penetration and so many other measures, Got Milk? remains a celebrated success. Yet after 20 years of ad buys, milk sales suffered. People were drinking less milk than they were at the start of the campaign.Nov 27, 2018
Is Got Milk trademarked?
"Got milk?" is a federally registered trademark that has been licensed by the national dairy boards since 1995.Mar 3, 2014
What brand uses Got Milk?
MilkPEP
Where did the phrase Got Milk come from?
The “Got milk?” slogan originated in 1993 as a rebranding effort for the California Milk Processor Board. The company's ad agency, Goodby, Silverstein & Partners, wasn't sure at the time what to do with what one executive called “the most boring project imaginable.”Feb 24, 2014
What is the Got Milk mustache made of?
A milk mustache is residue left over after drinking a whole glass of milk, usually in one or two gulps. Creating a milk mustache requires nothing more than an open container of milk.