An Audience Centered Approach to Public Speaking is a description of Audience-Centered Communication.
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She received a degree in marketing from the university.She spent ten years in consumer marketing.She is also a social media marketing consultant.
The University of Florida asked the CEO of Slapstick Fun toys to give a speech.He is very excited to address the graduating class of seniors, but he is nervous as he has never given a speech to a young audience.He knows that in order to communicate effectively with the graduating class he will need to use audience-centered communication.A speaker analyzes the audience to determine the content, language usage and listener expectations.To understand and identify his audience is Marty's first job.
30 years have passed since Marty graduated from the University of Florida.He doesn't know what motivates college students anymore, and he wants to understand their point of view.Marty decided to take a small group of graduating seniors to lunch at an exclusive business club to understand their attitudes, beliefs and values.He would like to know what their expectations are for his speech.
Marty had a lively lunch with a large number of graduating seniors.He learned that their immediate feelings towards graduation were built around nervousness and excitement.When facing graduation and transitioning to adulthood, Marty wanted to talk about how those types of attitudes are normal.
The lunch meeting showed that most students' beliefs were that it would be difficult to find a job due to their previous struggles.The students' values, or guides to their behavior, helped Marty understand their needs for a good-paying job and a career.The demographic of the group, which is the age, sex and race, was provided by the lunch in order for him to speak to their needs and motivations.
Marty spent a week writing his speech.The audience's expectations, needs, motivations, and points of view were taken into account.He made sure that he didn't use professional jargon or words that are only used for specific trade.On the day of the speech, Marty was very excited.He challenged the graduates to reach their full potential and even offered basic tips and advice to get a job.He told them he was nervous about starting his toy company.
The speech was going well because the audience was very engaged.He asked for feedback after the speech to make sure he fulfilled their expectations.One student asked for a job on the spot after asking for specific advice on job hunting.
The students liked Marty's speech because he was able to communicate effectively.The president of the university asked the students if Marty did a good job.The results of the survey were forwarded to Marty.The students thought he spoke about mutuality, nonjudgmentalism, honesty and fairness.
When Marty explained to the students that he faced the same issues 30 years prior, he provided mutuality.The students thought that he was able to relate to their issues despite being a CEO.He was nonjudgmental in his approach because he was willing to talk about different views.Marty talked to business students but also to engineering and law justice majors.
Marty was honest and fair when he shared his business failures with the audience.Marty almost lost his entire toy company because he made a mistake with inventory costs.
A speaker analyzes the audience to determine the content, language usage, and listener expectations.The speaker can tailor messages to the needs of the audience.
It is important to understand the listener by examining their attitudes, beliefs, values, and demographic.Attitudes are immediate feelings, beliefs are thoughts based on previous experiences, values are guides to behaviors, and demographic are characteristics of individuals such as age, sex and income.The factors that are important for the speaker to investigate are:
In order for the speaker's speech to remain effective, they need to offer mutuality, nonjudgmentalism, honesty, and fairness.The speaker will be able to create a beneficial relationship with the listener by using these key elements.
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