SharkNinja's Competitors, Revenue, Number... - Owler Company Profile
SharkNinja is focused on positively impacting people's lives.If we create high quality products, we will have a successful company.SharkNinja is a pioneer in small household appliances and cleaning solutions that fit busy lifestyles.Our ability to identify, challenge, and reignite categories and markets has been the result of SharkNinja's core beliefs.We want to breathe new life into these categories.Our show, don't tell approach has given consumers the power to demand more, and we have forever changed the way that brands engage with retail channels and their customer bases.
Euro-Pro was founded in Montreal by Mark and his parents.The Shark and Ninja household brands have been delivered to consumers worldwide by SharkNinja.
In order to solve consumer challenges left unaddressed by other products in the market, Mark focused intently on R&D.Consumers are the heroes of their households because they are innovative problem-solvers who deserve more from brands.Consumers suffered because of the lack of innovation.Mark put this ethos to the test when he turned his attention to household cleaning.Mark watched how consumers used household products and how they tried to meet their needs.He was inspired to develop steam cleaners and upright vacuum cleaners as a better way to clean around the house.
When a consumer puts their trust in a brand, the brand owes it to them to continue to innovate.
Spurred by consumer trust and customer satisfaction, Mark felt the opportunity was right to expand into new channels and bring innovative Shark and Ninja products to more customers.The brand was positioned to challenge and revive legacy brands.
The team grew as Mark R. brought Mark Barrocas.Helping him achieve his mission is on board.The Ninja kitchen appliances brand was established by the company.The company's customer-first slogan would be put to the test by this diversification.
The company has a deep understanding of the consumer.The innovation gap was identified to address consumer problems.This thinking helped revive a declining household cleaning market by showing consumers a better way to clean.This theory was taken to the kitchen by the company.
Mark B. would continue to find opportunities to delight consumers across different areas of the household, knowing they would reward the brand with loyalty.The essence of the Mark and Mark era was operationalizing innovation.
The company was positioned to take on legacy brands.Why?The era of consumer empowerment was truly underway at that time.Consumers would advocate effectively for the brand if the company delivered extraordinary value.Consumers spread the word because they inspired the company's products.
Customer support allowed the company to stay true to its beliefs.Is it possible to build a retail brand with direct TV and infomercials?Not only did SharkNinja squash the notion that this wasn't possible, they continued to give consumers more power than ever, staying strong during negotiations with big retailers to protect the affordability, accessibility, and quality of Shark and Ninja products.
Two big jobs were the focus of Mark and Mark.Creating affordable, accessible innovation was the first thing to be done.While protecting the premium nature of the brands, the second was to create demand for their products at retail.The company doubled down on its belief that consumers are smart and should be treated with respect by avoiding overelaborate marketing campaigns.Product performance would be the main source of truth for marketing, the same truth that the company was founded fifteen years earlier.The nation's biggest retail brands found new ways to highlight Shark and Ninja products.
In order to solve one consumer problem at a time, the company went from upright vacuum cleaners to multi-functional food processors.
The household appliance manufacturer originally known as Euro-Pro was renamed SharkNinja in order to maintain its consumer focus.There is a distinction between Shark Cleaning and Ninja Kitchen brands.
SharkNinja is just as good an engineering organization as it is a household goods brand.
In order to serve more consumers around the globe, the SharkNinja team felt well positioned to expand beyond the North American market.The time was right for expansion in a way that preserved the brand's customer-centered ethos, having identified, challenged, and owned multiple declining markets in North America.
Mark and Mark decided to sell their majority stake in the company.Growth and expansion into new product categories around the globe was accelerated as they maintained operational control and continued to drive strategy.
Consumers in China, the second largest small appliance market in the world, could benefit from its portfolio of products, as Shark Cleaning and Ninja Kitchen could drive innovation and preserve brand affinity.This move was consistent with the company's history: identify a category with an innovation gap and resurrect it to spur interest, competition, and quality for consumers.SharkNinja has remained focused on delivering extraordinary value to the consumer, with the company's international business growing tremendously as a result.SharkNinja is part of a Hong Kong holding company formed for the purpose of public listing.